Wayfinding is the process of assessing a defined space (street, park, route, campus, town, etc.) and planning out accessible pathways & signage, so that all users of that space can safely and confidently navigate from place to place. All aspects of the space must be considered—including preexisting sidewalks, signs, lines of sight, accessibility options, bus stops, possible destinations, etc.—and final decisions about pathways and signage must consider appropriate language, as well as symbolic, iconographic and other non-verbal methods of communication.
It depends on your needs, and what kind of services or programs you are seeking to promote. For new discrete services (like a new bike trail) or one-time events (like a conservation walk), we can design flyers and other communications in-house that are professionally branded and easy to read. We can also help you get these marketing communications distributed internally.
For larger-scale projects, we can work with you to visually define your project and then ensure identity consistency across, for example, vehicles, signage, maps & schedules, other informational materials and marketing communications. We will work with you to define the scope of your needs and then incorporate those needs into the project proposal, along with with costs and a timeline for development.